In Washington, Ron DeSantis is entering the 2024 Republican presidential race as a distinct underdog to Donald Trump, but with some potential opportunities. Despite Trump's increasing lead in polls, DeSantis has certain advantages, such as more campaign funds, fewer legal issues, and a plausible path to victory, according to Republicans and political analysts. However, he will need to execute his campaign effectively.
Some Republicans believe that reports of DeSantis' electoral demise are exaggerated, emphasizing his chances in early primary states like South Carolina. Frank Luntz, a pollster, views DeSantis as the most viable challenger to Trump, which is why Trump has been targeting him.
To compete with Trump, DeSantis must accomplish several tasks. First, he needs to make a case against Trump, despite the risk of alienating GOP voters. Political analyst Lara Brown suggests that DeSantis must show strength and engage in direct confrontation with Trump to gain the approval of Trump's supporters.
DeSantis should also emphasize his electability in a general election against President Joe Biden. He has already contrasted himself with Trump in terms of winning independent voters in battleground states. DeSantis aims to convince Republicans that he can continue the Trump agenda without carrying the same baggage.
Spending campaign funds wisely is crucial for DeSantis. Although money is not a concern for him, he needs to use it effectively on advertisements and voter outreach to highlight his accomplishments in Florida and draw distinctions from Trump.
Improving his personal image is another area where DeSantis can focus. He needs to connect better with voters and let them get to know him on a personal level. Suggestions include sharing aspects of his background, such as his time with the Yale baseball team and his family life.
Ultimately, DeSantis' main task is to gain ground on Trump, particularly in early primary states like Iowa and New Hampshire. Recent polls show Trump with a substantial lead among Republican voters, so DeSantis or any other candidate will need to directly challenge Trump to close the gap.
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